Carr's crackers
These microsites and marketing materials were created to help Carr's establish themselves as a brand in the Australian cracker market. Built on a supporting theme of 'Enjoy the great outdoors', the microsites (launched separately) celebrated a search for 'Australia's best cracker of a joke' and a pack-based car competition promotion.
Visit Best Cracker of a Joke site
Visit Win a Volvo site
Client: Carr's
Agency: Hot Cow
Role: Design / Art direction
