Identity, mobile app & website
EveryFare is a new minicab booking service for the UK boasting the largest network of providers nationwide. The challenge was to create an engaging but swift booking experience driven largely by the app interface. A sentence-editing system was developed allowing user to build their journey as if they were naturally describing it.
I worked directly with the project owners to take their concept right through to launch, working on the entire UX and user flows, the brand and identity, the app for both iOS™ and Android™ platforms and a responsive website.