Bad Fats
Information-rich website highlighting the dangers of high fat diets. Using the campaign ID and small press ads as a springboard, the project greatly expanded the visual language and gave the campaign a unique aesthetic. Smart web widgets allows users to dip into interactive Q & A modules to further their knowledge and they can also take away 10 Steps to help switch to a healthier diet.
Web Design
  • World Heart Federation 'Bad Fats' Website