FiftyFootSquid
- FiftyFootSquid
Description
Full branding and website design project for a new creative agency with a quirky name but a serious mission. Driven by the philosophy of 'Life Made Better' the brand is communicated through vibrant, uplifting illustrative montages.
Fields
Branding, Graphic Design, Illustration
Date
2012
Other Projects
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livemapp
Branding, mobile app and website design (including information architecture) for an exciting new social network that allows users to visually share what's going on around them. It's all delivered real-time over an interactive map bringing a new level of context to the genre. The project needed to appeal to the widest audience possible and deliver a smooth and intuitive experience.
iPhone app is available as a free download from the App Store. 2012 Branding, UI/UX, Web Design -
Grolsch
I was art director/designer in a team tasked with refreshing the global website for Groslch. Part of the challenge was to unite two previously separate Grolsch sites covering the brand experience and community creativity respectively. However both portions of the new site had to retain some individual identity. We developed an umberella aesthetic for the entire site that could be polished or roughened depending on the content, and utilised rich animations and 3D interactive environments to bring it all to life.
2011
Art Direction, User Interface Design, Web Design
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I Love Carr's
These microsites and marketing materials were created to help Carr's establish themselves as a brand in the Australian cracker market. Built on a supporting theme of 'Enjoy the great outdoors', the microsites (launched separately) celebrated a search for 'Australia's best cracker of a joke' and a pack-based car competition promotion.
2012
Print Design, Web Design
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RedCard
Branding, website and promotional materials to help launch Malaysia's first restaurant discount card. To aid fast brand recognition the logo and membership cards were visually developed to echo one another. The overall brand tone aims for contemporary with light tones and bright accent colours.
2012
Branding, Web Design, Graphic Design
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Kids Company
Facebook app for the charity Kids Company that allows users to donate virtual gifts that are added to a vibrant Christmas scene primarily made up of drawings from children cared for by the charity.
The campaign ran for 3 weeks leading up to Christmas and raised just under £12,000 for the charity. 2012 Illustration, Web Design -
Navman Spirit
A rich Flash microsite to introduce Navman's flagship touch-screen sat nav device. The extensive feature list was rationalised and grouped into segments and brought alive through demos and animation. The site was also designed to integrate with the wider marketing activities reflecting journey and discovery.
2012
Web Design
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Logos
Selection of logos from 2006 onwards.
2012
Branding
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Multi-touch Retail
Full interface and screen designs for a unique multi-touch retail experience. It utilises a full table-top surface area, allowing users to play with menus and view items that twist, scale and animate. Loyalty cards are swiped to start sessions, and actual merchandise can be scanned to pull up instant info.
2012
User Interface Design, Interaction Design
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Bad Fats
Information-rich website highlighting the dangers of high fat diets. Using the campaign ID and small press ads as a springboard, the project greatly expanded the visual language and gave the campaign a unique aesthetic. Smart web widgets allows users to dip into interactive Q & A modules to further their knowledge and they can also take away 10 Steps to help switch to a healthier diet.
2012
Web Design
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River Café Seasons
Concept designs for 'River Café Seasons' iPhone app offering recipes with video guides, seasonal produce highlights, video tips, news, shopping lists and ingredient sourcing.
2012
User Interface Design
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Spree On 3
DRTV ad displayed in shopping centres to promote a special in–store event allowing visitors a chance to win a shopping spree.
2012
Illustration, Animation
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Powwownow
Microsite to support the Powwownow 'World Record Three-way' campaign created to highlight their low-cost conference call services. A celebrity three-some of Phil Tufnell, Jody Marsh and Patrick Monahan was assembled to talk non-stop for 24hrs, live in London and online. Deliverable included the pre and post-event microsites with online advertising, plus physical on-site banners for each of the 3 locations.
2012
Web Design
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BlytheConUK
Lightweight app for the yearly BlytheConUK gathering for fans of the cult Blythe doll. Pulling in live data the app helps attendees and stall owners to communicate and keep up with latest developments before the big day.
2012
Branding, User Interface Design, iPhone App
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Narinder Dhami
Concepts, planning, illustration and animation were all required to produce this colourful, fun and content-rich site aimed at children for Narinder Dhami, an award-winning children's author and creator of some much-loved characters.
Our working relationship continues and recent additions include a custom-designed book store allowing Narinder to publish and sell her own content plus a secure press area to help distribute frequently requested info. 2012 Illustration, Web Design -
Endemol Sensation Blue
E-invitation sent to Endemol employees and selected guests for their annual get-together, this year held in Cannes, France with international DJ Chuckie.
2012
Graphic Design, Retouching
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NHS Contract Jobs
Branding and website design for employment service dedicated to aiding workers and employees find each other in the busy UK NHS sector.
Branding was created simultaneously for both the employment site and the parent network to aid visual continuity.
The website provided a wide range of candidate tools including profile generation from LinkedIn, market rate tracker, multi-application facilities, timesheet and invoice templates and event calenders. For employers, basic listings were free with targeted campaigns as paid-for options. 2012 Branding, User Interface Design, Web Design