I was art director/designer in a team tasked with refreshing the global website for Groslch. Part of the challenge was to unite two previously separate Grolsch sites covering the brand experience and community creativity respectively. However both portions of the new site had to retain some individual identity. We developed an umberella aesthetic for the entire site that could be polished or roughened depending on the content, and utilised rich animations and 3D interactive environments to bring it all to life.
Art Direction, User Interface Design, Web Design